CIPA risk reduction for hotels — don’t wait for the demand letter. Protect your hotel website today.

2008
Serving hotels since
500+
Properties launched
100k+
Room nights booked
The risk hotels miss

A beautiful booking flow can still be a legal liability.

Analytics, ad pixels, session replay, and chat tools often start collecting data the moment a guest lands—before any consent choice. Under the California Invasion of Privacy Act, that’s the basis for a fast-growing wave of demand letters and suits.

$5,000Potential statutory damages · per violation

Under California Penal Code §637.2, a claimant may seek the greater of $5,000 per violation or three times actual damages. “Per violation” can be read as per visitor. eMax is not a law firm and does not provide legal advice—we help you build a more defensible consent process.

Why hotels choose eMax

Hospitality is all we do—so nothing gets lost in translation.

Built for hotel websites

Booking engines, rate feeds, OTAs, marketing pixels, embedded maps—we know the stack your property actually runs.

Audit-ready documentation

Time-stamped consent records and clear reports that show how visitor choices were presented and captured.

Build and defend, together

Design, accessibility, and consent under one roof means fewer vendors, fewer gaps, and one accountable team.

“We’ve driven direct bookings for hotels since 2008. Protecting those same websites from avoidable risk is the natural next step.” eMax · a Sunshine Internet Marketing company
Start here

Get a plain-English review of your hotel website.

We’ll look at your consent setup, accessibility, and booking experience—then tell you where the real risks and opportunities are.